Saturday night at the Dolder Grand in Zurich, a 2015 Ferrari LaFerrari finished in rare Bianco Fuji over Bianchi/Neri leather sold for CHF 5,856,250 at Broad Arrow’s Zurich Auction. It was Lot 208 and led the sale. The car was offered without reserve and still cleared the CHF 5.5 million low estimate on a Saturday-night tape in front of bidders from 31 countries. The sale totaled CHF 24.7 million at an 80 percent sell-through.
It landed eight days after Broad Arrow sold a 1997 Ferrari F50 with 106 miles for $18.705 million at Wynn Las Vegas, a new public-auction record for the model. Two Ferrari halos, two continents, two clean prints inside a week.
Why this matters even if the Ferrari in question is not a halo car
Exotic Auto buys modern production Ferraris. 2013 and up, under 40,000 miles, clean title, verified miles, documented service. 488, 812, F8 Tributo, Portofino and Portofino M, Roma, 296 GTB, SF90 Stradale, GTC4Lusso. The halo cars at the top of the Ferrari ladder set the ceiling. When the ceiling holds in Las Vegas and holds again in Zurich a week later, the rungs underneath firm up.
The person who got outbid on the Bianco Fuji LaFerrari in Zurich did not stop buying Ferraris. The person who ran the F50 to $17 million on the hammer did not stop watching the market. Those bidders filter down. A 488 Pista in the right color with the right miles and the right service file, a 296 GTB in a paint-to-sample, a Roma Spider with Daytona seats, a GTC4Lusso with the right options, all sit one or two rungs down from the halos. When the halos clear, the rungs sell.
What Exotic Auto looks at on a modern Ferrari
Six things, in this order, before an offer gets written.
- Year, model, trim, and build. A 488 GTB and a 488 Pista are the same car in model year on paper and two very different cars in the market. Same for an F8 Tributo versus an F8 Spider, a GTC4Lusso versus a GTC4Lusso T, a Roma versus a Roma Spider, a 296 GTB versus a 296 GTS.
- Miles. Under 5,000, under 10,000, under 20,000, under 40,000. Every rung costs real money. Track days show up.
- Color and interior. Rosso Corsa over Nero is the baseline. Giallo Modena, Blu Tour de France, Grigio Silverstone, Bianco Avus, Verde British Racing, Argento Nurburgring all read differently to a buyer. Carbon racing seats, Daytona seats, Alcantara headliner, carbon packs, and TPT weave all show up in the offer.
- Service history. Annual service current, major service current, any Power warranty still active. Ferrari Classiche on an older car or current Ferrari Approved on a newer one changes the number.
- Accident, paint, and title. Carfax and AutoCheck are the first check. A paint meter walks the body. Clean title, no reported accident, no undisclosed paint. If a panel has been painted, say so up front. It gets priced honestly instead of discovered at pickup.
- Options. The window sticker still matters a decade later. Lift, racing seats, Scuderia shields, forged wheels, titanium exhaust, carbon-ceramic ladder, Apple CarPlay retrofit, Daytona seat retrofit. Every option shows up when the car gets priced.
The offer is written against those six, not against a generic book value.
Timing, condition, and the two things most sellers miss
First, timing. A 488 Spider in May is not the same car as a 488 Spider in November. A GTC4Lusso at tax time is not the same car as the same GTC4Lusso in July. A clean halo print on a Saturday night in Zurich tightens the window on the top of the Ferrari ladder for the next few weeks. If the plan was “sell sometime this winter,” this week is better than next month.
Second, condition. Pictures do not sell a Ferrari. A clean body, a clean engine bay, a clean undertray, a clean set of wheels, and a complete book pouch sell a Ferrari. A detailed car photographs better, inspects better, and gets a cleaner offer.
How Exotic Auto buys
Based in Ewing, New Jersey. Buys Ferraris nationwide. Enclosed transport from the owner’s driveway; no one asks the seller to drive the car. Payoff on a loan or lease, title and registration work, out-of-state titles, LLC and trust titles, and estate work are all handled by the store. The lender is paid if there is one, the owner is paid the difference, and an enclosed truck comes to the driveway.
Start the conversation
Start at exoticauto.com/sell-your-ferrari or call (609) 757-9830. Exotic Auto is in Ewing, New Jersey, and buys nationwide.
Photo: a Ferrari LaFerrari, same model as the Zurich car, not the auction chassis. Wikimedia Commons, CC BY-SA 4.0.


